Dallas, TX. July 7, 2011 – As an ongoing effort to provide quality service to Ellis clients and with the introduction of its newest innovation in lead conversion and resident retention: the Customer Intelligence Application, Ellis, Partners in Management Solutions (Ellis) has made some additions to strengthen its executive team. “These additions are part of our strategy to strengthen our Company, our service and our product lines, through highly talented individuals from inside and outside the multi-family industry,” said Ellis CEO Joanna Ellis.
Ms. Ellis, who has directed the company since its inception in 1984, has selected Maria Lawson as the company’s Vice President of Training and Development and Francis Chow as the Chief Strategic Officer of the Irving, TX based organization. Chow and Lawson will play integral parts in the ongoing operations of and further developments for the Customer Intelligence Application.
Mrs. Lawson has teamed with Ellis since 2007 and has been in the apartment industry for over 20 years. She held almost every onsite position with Lincoln Property Company over a span of 16 years. With LPC, she also held the positions of Regional Marketing Director, Regional Training Director, and ultimately Vice President of Marketing and Training. Mrs. Lawson has been involved in designing the content of a wide variety of industry training programs for LPC and Ellis.
Mr. Chow joins Ellis as the Chief Strategic Officer and brings almost 20 years of financial and managerial experience primarily in the retail and consumer products industries. Previously as Chief Financial Officer and interim CEO for a retail healthcare company, he was responsible for all financial and administration aspects of the business which included responsibility for the customer loyalty program. Mr. Chow formerly served as Vice President of Finance for Timera, a retail workforce planning software company, and as Director of Finance for Triton, a broadband wireless company. Mr. Chow began his career at KPMG auditing Fortune 100 retail and consumer products companies.
About Ellis
Annually, Ellis conducts thousands of mystery shops across the US and Canada and offers its customers the opportunity to participate in their exclusive national quarterly performance comparison (the Ellis Benchmark), which has for the last decade ranked participating companies based on their onsite staff’s performance on 10 key questions identified as essential to successful lead conversion rates.
Contact: Joanna Ellis | jellis@epmsonline.com | 888-988-3767
Ellis Strengthens Product Line
June 16, 2011
With Launch of New Customer Intelligence Application
Dallas, TX. June 16, 2011 – Ellis, Partners in Mystery Shopping (Ellis) a leader in mystery shopping for the multi-family industry has launched its newest innovation in lead conversion and resident retention: the Customer Intelligence Application. Marketed under the company’s new name, Ellis, Partners in Management Solutions, the dramatically unique new product embodies the company’s forward–thinking vision and commitment to the growing needs of its customers.
The new marquis Customer Intelligence Application is the ultimate enhancement to the flagship Mystery Shopping product Ellis customers have come to respect over the last 26 years as the premier objective measure of onsite leasing personnel performance. With the addition of the new Customer Intelligence product, the company measures from post-conversion through residency and renewal, effectively outlining strategic and tactical solutions to target and increase resident retention, and ultimately raise net operating income.
The Customer Intelligence Application focuses on collection and analysis of resident feedback on a number of customer service touch points, provides easy to understand results, and defines attainable strategic and tactical solutions to driving business process improvements. The key measure of this process is the Customer Loyalty Score. The Customer Intelligence Application is a web-based interface that also merges data with the customer’s ongoing Mystery Shopping program.
In conjunction with the new product release, Ellis has also launched its updated website at www.epmsonline.com. The introduction of the fresh, new look of the main website marks the company’s foray into social media via Facebook, Twitter and a new monthly blog – all part of the company’s ongoing commitment to partner with customers by providing training resources and discussion forums and by building a community for shared ideas and industry insights.
About Ellis
Annually, Ellis conducts thousands of mystery shops across the US and Canada and offers its customers the opportunity to participate in their exclusive national quarterly performance comparison (the Ellis Benchmark), which has for the last decade ranked participating companies based on their onsite staff’s performance on 10 key questions identified as essential to successful lead conversion rates.
Contact: Joanna Ellis | jellis@epmsonline.com | 888-988-3767
All Things Considered... An Ellis Perspective 