Ms. Ellis leads the team that delivers the company’s nationwide mystery shopping services, currently averaging 6,000 shops per month. EPMS’ comprehensive, automated property management mystery shopping reports have made EPMS an industry standard in performance evaluation of onsite leasing professionals. Under her leadership, EPMS has established itself as the premier apartment mystery shopping company in the nation with clients that include most major apartment developers, management companies, and REITs. Ms. Ellis was also instrumental in creating the Ellis Benchmark, a widely recognized measurement score for best practices in the lead conversion process.
Having earned a Bachelor of Arts in Business from Texas A&M in 1983, Ms. Ellis has spent more than 20 years in the multifamily industry, and she now holds both the Certified Apartment Manager (CAM) and Certified Apartment Property Supervisor (CAPS) designations from the National Apartment Association. She is also a licensed Texas Real Estate Agent.
In honor of EPMS’ reputation for integrity, the Dallas Chapter of the Society of Financial Service Professionals awarded Ms. Ellis, on behalf of the company, the 2008 Greater Dallas Business Ethics Award for mid-size companies. The Society of Financial Service Professionals established the American Business Ethics Award to honor companies that demonstrate a firm commitment to ethical business practices in everyday operations, management philosophies, and responses to crises or challenges. More information is provided at http://www.gdbea.org
Mr. Chow brings over 15 years of financial experience primarily in the retail and consumer products industries. Previously as Chief Financial Officer for a retail healthcare company, he was responsible for all financial and administration aspects of the business which included responsibility for the customer loyalty program. Also, from 2006 through 2007, Mr. Chow served as interim CEO as well as CFO and was responsible for all aspects of the company. In 2007 Mr. Chow, merged the company with another retail healthcare company. Mr. Chow formerly served as Vice President of Finance for Timera, a retail workforce planning software company and Director of Finance for Triton, a broadband wireless company. After graduating from Southern Methodist University in 1994, he began his career at KPMG auditing Fortune 100 retail and consumer products companies.
Mr. Chow currently holds a BBA in Accounting, Organizational Behavior and Business Policy with a minor in Economics. He is also a Certified Public Accountant.
Mrs. Lawson has teamed with EPMS since 2007, and has been in the apartment industry for over 20 years. She held almost every onsite position with Lincoln Property Company over a span of 16 years. With LPC she also held the positions of Regional Marketing Director, Regional Training Director, and ultimately Vice President of Marketing and Training. Mrs. Lawson has been involved in designing the content of a wide variety of industry training programs for LPC and EPMS. She has conducted extensive research on generational differences and other topics that impact employee performance and continues developing, reviewing, and delivering training tips and personalized programs on an as-needed basis. Thanks to her extensive experience, Mrs. Lawson was able to play an integral role in developing the strategic and tactical touch-points of our Customer Intelligence program.
Mrs. Lawson attended Broward Community College in Florida and Kaiser Paralegal College in Florida. She previously earned her Certified Apartment Manager (CAM) certification. She is currently pursuing her Certified Apartment Property Supervisor (CAPS) certification.
All Things Considered... An Ellis Perspective 